Digital Marketing Expert
Most companies run ads, but very few run a system that turns traffic into revenue.
I help companies rebuild their paid marketing the right way:
clean tracking, disciplined testing, and campaigns optimized for revenue, not clicks.
Paid marketing services, analytics, and automations — one accountable owner.
Dmytro Ivanenko
Paid Marketing Services — Google Ads, Meta, Microsoft, LinkedIn, Amazon
Paid media management
Management across major ad platforms with clean structure and disciplined testing.
Continuous optimization based on performance data and measurable outcomes.
- Strategy and account structure (built for scale)
- Campaign setup + continuous optimization for revenue
- Keyword research, search term analysis, and negative keywords
- Performance monitoring + iterative improvements based on data
Example: PPC Marketing (Google Ads) Optimization • Scaling
The client wanted to expand and increase conversions and requested a one-time account optimization. After analyzing the situation, I made changes tailored to the client’s needs. The screenshot illustrates growth in clicks and conversions following the adjustments. The client achieved a 240% revenue increase with only a 15% rise in costs.
Conversion tracking services
Conversion tracking
Track what happens after the click (leads, calls, bookings, purchases) so campaigns learn from real outcomes.
Fix missing or duplicated conversions and connect marketing data with what happens later in CRM or sales.
- Tracking setup and optimization for better campaign performance
- Enhanced conversions (stronger attribution when browsers limit tracking)
- Offline conversions (connect CRM outcomes back to ad spend)
- Consent Mode + server-side tracking (more stable tracking and cleaner data)
Example: Conversion Tracking GA4 • E-commerce
The screenshot shows GA4 e-commerce funnel tracking. With this data, it’s easy to understand where we can improve the website’s UX to increase purchases.
Automation
Automation and integrations
Workflows that connect tools and keep data in sync (ads → analytics → CRM → reporting).
Common use cases: lead routing, follow-ups, pipeline hygiene, and automated reporting updates.
- Data integration and synchronization
- CRM workflows, routing, and notifications
- Automated reporting and alerts
- Process automation for marketing and sales teams
Example: Automation Crawling • Workflows
This automation retrieves social media profile links from competitors’ websites and gathers new content they publish.
Reporting
Marketing reporting (Looker Studio)
Dashboards that turn scattered marketing data into clear, decision-ready insights in one place.
For B2B teams, reporting acts as a control system: visibility across channels and fewer decisions based on assumptions.
- Dashboards that combine ads + analytics (and CRM where needed)
- Focus on outcomes: leads, pipeline, revenue, and efficiency
- Trend monitoring and early warning signals
- Clear visibility into what to scale and what to fix
Example: Reporting Reporting • Data-driven
This is one part of a larger real-time report. Here you can see selected results from Google Ads campaigns, as well as overall website metrics from GA4 and Google Search Console. Such data helps the client analyse and control the effectiveness of marketing activities.
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